David Mitroff, Ph.D. is the Founder of Oakland based Piedmont Avenue Consulting (www.piedmontave.com) through which he provides business consulting and marketing services to create brand awareness, strengthen customer loyalty and generate new opportunities. David works with a diversity of clients in the San Francisco Bay Area and beyond such as restaurants and retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs. He leverages his extensive professional and education background, including a Ph.D. in Clinical Psychology to motivate people to create change, while understanding the psychology behind business and marketing decisions. David is an active member, on the executive board, or advisory committees for several organizations. He continually collaborates with several consultant groups, merchant associations, and charities to best serve the community. David is a sought after speaker on a wide range of topics from Social Media to event marketing and through his consulting, lectures, trainings, and keynotes has educated more than 15,000 business owners.